The Ultimate Secret Tour of Iceland

Secret tour

In February, 2014, Inspired by Iceland launched a global search for the ‘World’s Most Intrepid Tourist’. The unique competition brought one winner, Jennifer Asmundson, and her friend Corina, on the Secret Tour of Iceland planned by 100,000 strong army of Facebook fans. This magical 7-day tour saw them travel across the country, uncovering its best kept, most colourful and often surprising secrets. This is their story. #IcelandSecret

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Share your Iceland secret using #Icelandsecret on your social media platform or send us an email to share the secret.

Discover the secrets­

Things to do

Iceland is perhaps the obvious destination for people looking for the unexpected. Something that is just a little out of the ordinary. The people are warm and welcoming, the nature is rugged and beautiful, the culture is rich and appealing but nothing is really quite what you would expect. Come and join us on an expedition of discovery and find out why people find Iceland so special.   

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Experience something different

There are many different ways to enjoy Iceland. Come and be inspired by the culture, the nature, the creativity and adventerous spirit. Find the Iceland that you want to meet. 

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The Regions of Iceland

Iceland is typically divided into different geographical regions. Each region differs slightly in respect of culture and landscape, but all are uniquely Icelandic. Find your favorite part of Iceland.  

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