The most important ingredient in Icelandic cuisine is location. Iceland is blessed with an abundance of fresh water, clean nature and fertile fishing grounds, while geothermal energy makes it possible to supply a year-round offering of fresh vegetables, grown locally in greenhouses.
The name Iceland might just as well refer to the coolness of modern day Icelandic design. Icelanders are a creative bunch, and blissfully unrestrained by tradition. This has resulted in a creative scene that will make your shopping in Iceland both enjoyable and full of surprises.