The name Iceland might just as well refer to the coolness of modern day Icelandic design. Icelanders are a creative bunch, and blissfully unrestrained by tradition. This has resulted in a creative scene that will make your shopping in Iceland both enjoyable and full of surprises.
The most important ingredient in Icelandic cuisine is location. Iceland is blessed with an abundance of fresh water, clean nature and fertile fishing grounds, while geothermal energy makes it possible to supply a year-round offering of fresh vegetables, grown locally in greenhouses.
Because Quality Matters
VAKINN is the official quality and environmental system within Icelandic tourism. Only companies that maintain the highest standards in all aspects of business practices and meet a comprehensive assessment criteria have earned the right to carry VAKINN – Iceland tourism's official quality and environment label.
The quality system is divided into two categories, star grading system for accommodation and other tourism services. VAKINN is run by the Icelandic Tourist Board which has led the project in close cooperation with The Icelandic Travel Industry Association, Innovation Center Iceland and the Icelandic Tourism Association.